The digital performance agency Labelium makes a big acquisition in the United States

The French digital marketing agency Labelium acquires the American agency 1000heads, specialized in marketing on social networks, for more than 100 million euros, reports this Tuesday May 3 the daily. The echoes. The new entity to go pasthas 100 million euros in turnover.

The activity of Labelium, founded in 2001, brings together consulting in natural and paid referencing strategy on search engines, and more broadly in techniques of “growth hacking“: e-commerce acquisition, omnichannel strategies, data analysis, advertising on the web, mobile and social networks, catalog management on marketplaces, etc. The agency, present in 14 countries, has more than 600 employees and manages a budget of $2 billion.It works in particular with Sephora, Nexity, L’Oréal, Carrefour and Decathlon.

Biggest takeover to date

For its part, 1000heads has 180 employees. This acquisition is the latest in a series of 8 acquisitions that began in 2016, and which should continue according to The echoes. At the same time, Labelium continues its organic growth, since it launched in early April a new division dedicated to supporting the reduction of the ecological footprint of digital industries, called Footsprint. And last November, it launched a division dedicated to programmatic advertising.

Labelium brought investment funds into its capital in 2014, which provide it with fresh money to drive its growth. Its majority shareholder is currently the British fund Charterhouse.

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